MFA Global Licensing Website Privacy Policy
Your privacy is important and we strive to be transparent in our collection and use of your information. When we use “MFA,” “we,” “us,” or “our,” this means Mercy For Animals, Inc.
- This Policy complements, and is secondary to, MFA’s other privacy policies.
This Supplementary Privacy Policy (this “Policy”) explains what information we collect from or about those who visit and use (collectively referred to as “you,” “Users,” or “User”) the MFA Global Licensing Website (“Site”). This Policy should be read in conjunction with, complements, and is secondary to, MFA’s General Privacy Policy. For more information about: (1) MFA and how to contact us; (2) how MFA collects, uses, discloses, and protects information from or about all users of MFA’s Other Services (as defined below); (3) your rights and choices; and (4) children’s privacy, among other topics, please consult the following, which this Policy incorporates by reference: Mercy For Animals General Privacy Policy.
“MFA’s Other Services” is defined as any of our other websites, including but not limited to www.mercyforanimals.org and all other MFA-owned or MFA-managed web domains or mobile applications; our online store; our social media platforms; messaging services used for communicating with us; multichannel advocacy tools; and our online and offline donor platforms.
This Policy is incorporated by reference into, is a part of, and should be read in conjunction with, the MFA Global Licensing Website Terms of Use. This Policy explains how we collect, use, disclose to third-parties, and protect information from or about Users. By being a User, you agree to our collection, use, disclosure, and transfer of your information as described in this Policy and to the terms here. If you do not agree to this Policy, please do not visit this Site.
- This Site collects and uses information that you provide directly and that is collected automatically.
Information you provide directly to us
When you use this Site, you may be asked to provide certain information to us, when prompted. This information may include the username and associated password that you create, your first name, your last name, and your email address.
Information we collect automatically
When you use MFA websites, we and our vendors may collect information about you automatically using cookies and similar technologies (with your consent where required by applicable law). Cookies are small text files placed on your device that perform a variety of functions in furtherance of our legitimate interests, including recognizing your device, remembering your preferences, assisting with security, and improving our advertising and analytics. Some cookies are necessary for the MFA websites to function and these may be placed without your consent. These technologies may collect the following information about you:
- Technical information about your device and your use of MFA Services, such as your IP address, device identifiers, and information about your web browser (such as language and preferences), operating system, device (such as model and manufacturer), and activity on our online services (such as pages you visit, links you click, and the web pages you visit before and after visiting the MFA Services).
- Location information, such as the location of the device you are using to access our websites (which may be derived from IP-based geolocation), and more precise GPS location information if you have agreed to the collection of precise location through your device settings.
This Site permits you to download multimedia content and our systems will automatically gather information about each download. This information may include unique identification features associated with your username, unique identification features associated with the content you have downloaded (the multimedia file’s URL, its record number, and the file’s identification features associated with storage database(s), for example), and the date and time of your account creation, logins, and each download.
Our legal basis for processing
We generally process your information on the basis that it is in our legitimate interests to control and track access to the multimedia content accessed via the Site and this legitimate interest is not outweighed by your fundamental rights and freedoms.
- This Site will protect and retain your information to provide you with secure use of this Site’s services.
How is my information protected?
MFA maintains proportionate data security measures in line with current industry standards to protect the information under its control against unauthorized access and disclosure. These measures include the implementation of a variety of technical, physical, and administrative data-security safeguards to protect the information, including encryption of data in transit and at rest using industry-standard encryption protocols and access control policies and mechanisms. MFA may also rely on third-parties to help provide you with secure and smooth use of this Site’s services. Some third-parties may be located outside of the United States. MFA generally requires third-parties with whom it works toward protecting your information to maintain the same level of privacy and security over your information as MFA does.
Please keep in mind, however, that no data transmitted over the internet is 100 percent secure, and any information disclosed online can potentially be collected and used by parties other than the intended recipient.
How is my information retained?
We retain information for different periods of time depending on the purposes for which we collect and use it, as described in this Policy. Because this Site will require you to log-in and will associate your login information with your activities on this Site, MFA may retain the collected information, discussed in Section 2, indefinitely, to help provide you with secure and smooth use of this Site’s services, according to applicable MFA data retention policies.
We will delete or de-identify information when it is no longer needed to fulfill the original purpose for processing, unless a longer retention period is required to comply with applicable laws. There may be relevant legal, technical, financial, or regulatory retention requirements or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take lawful measures to prevent further processing your information.
- This Site relies on several third-party services to store, handle, and protect your information.
This Site resides on WP Engine. WP Engine hosts the databases on which User information, which MFA collects both directly and indirectly, may be stored. You can view WP Engine’s Terms of Service at https://wpengine.com/legal/terms-of-service/ and Data Privacy Addendum at https://wpengine.com/legal/dpa/.
This Site may also use the Google Cloud Platform for databases, cloud services, and hosting infrastructure. You can view Google Cloud’s Data Processing Addendum at https://cloud.google.com/terms/data-processing-addendum.
This Site may also rely on Cloudflare for its domain name system (DNS) and content delivery network (CDN). See Cloudflare’s Data Processing Addendum at https://www.cloudflare.com/cloudflare-customer-dpa/.
Given the possible use of cookies and similar technologies, mentioned in Section 2, above, this Site may rely on services like Facebook Pixel (Privacy Policy: https://www.facebook.com/privacy/policy/) and Hotjar (Privacy Policy: https://www.hotjar.com/legal/policies/privacy/).
- This Policy is subject to change.
We may change this Policy at any time. Changes will be effective immediately upon posting. Please check this Policy regularly to ensure that you are aware of any changes. Being a User after changes to this Policy have been made means you have accepted the changes. We may also provide you with additional notice or options regarding updates to the Policy in accordance with applicable law. If you do not agree with the changes, leave the Site.